Sue Currie

A Dozen Ways to Develop your Personal Brand

Branding is building a relationship between a product or service and the consumer. It is how we feel about that brand that will determine whether we as consumers want to have a relationship with it or not. I believe therefore that personal branding is ... Read >

Lessons Learned from a TV Appearance

Since launching my first book Apprentice to Business ACE, I have been consistently profiled in the media. It's been a fantastic vehicle to raise my profile, enhance my credibility and build my brand. Just recently I was invited on to Sky Business News and... Read >

Create Website Publicity Buzz

Having a website is an important element of your public relations mix but it needs to be working for you. What else can you do to get people to click on your site? Well you could incorporate some PR activities around your site. Public relations is essenti... Read >

Shine by Dressing for Success

Dress for Success. Is that irrelevant in today's business world? How much importance do we place on "dressing up"' for work? Well I think in some instances - not enough.What message does your image send? Do you feel confident in the way you present visual... Read >

Shine Through Winning Awards

As a public relations consultant I was very excited to win an Event Communication award by the Public Relations Industry of Australia. To be recognized by my peers in such a competitive industry was like a stamp of approval for the hard work and dedicatio... Read >

Package Yourself to Shine

Often I talk about public relations as being relationships with your public. I believe building personal relationships is critical to business success. Most people want to do business with people that they like. One way of building relationships is throug... Read >

Media Interview Success

The first thing you should do when asked to do a radio or television interview is say, yes, then control the panic that may set in.A lot of people unfamiliar with doing an on-air interview are daunted by the prospect and get very nervous. This fear can st... Read >

Choose Colours to Shine

One way to stand out is through colour and the colours you wear say more about your personality, personal brand and mood than you think. How are you feeling? Full of life, creative and confident enough to take on the world? Chances are you are wearing ... Read >

Stage a Special Event to Stand Out and Shine

A friend of mine recently held a launch party on Mother's Day for her new book. Another is about to celebrate being in business 5 years by holding a cocktail party. I overheard a conversation about holding a networking breakfast to inform potential client... Read >

The Power of Personal PR

Ten seconds is all it takes to make a first impression ' whether it's your personal presentation or the first contact a potential client or customer has with your business through the telephone, website or other communication collateral. When they walk... Read >

What's in a Name?

Possibly your entire image ' take time to choose the right name. Think about the last time you named a child or a pet or perhaps that prize-winning racehorse! How many days and nights did you agonise over choosing just the right name? Think of all the bab... Read >

How to Write a Media Release

Did you know that publicity is supposedly seven times more effective than advertising? And it is free ' that is if you do it yourself. If you know the elements of writing a good media release to capture the attention of journalists, you can cash in on no ... Read >

Speak for Success

An important aspect of business success today is the ability to communicate effectively. Not only with the written word but to be able to stand out and deliver a speech or presentation with confidence will set you apart. As a business educator, I have ... Read >

How to Promote Your Online Presence

Some websites are designed as an on-line brochure for your business, yet others really drive the customer to make their buying decision. But what is the point of having a fancy brochure if no one is buying your product or service. A website can be a cost... Read >

Network for Personal PR to Shine

When we think of public relations what generally springs to mind is publicity or gaining media coverage in the press or on television. But if we think of public relations in terms of "relationships" with our "public", then there are many other activities ... Read >